Why we exist
Amazon advertising has become a big line on most sellers’ P&L. Yet the way it’s managed and paid for has barely changed: agencies report ACOS, bill a percentage of spend, and leave the question of profit to the client.
We think that’s backwards. A seller doesn’t want a lower ACOS for its own sake. They want more money left over at the end of the month. So that’s what we manage, and that’s what we’re paid on.
What we believe
- Profit is the goal. ACOS, TACOS, ROAS and CTR are tools for getting there. They’re not the result.
- Incentives matter. An agency that earns more when you spend more will, sooner or later, recommend spending more. We’d rather earn more when you earn more.
- Ads and organic are one system. Ads help build sales history and rank, and rank drives organic sales. Judging ads in isolation misses half the picture.
- Every product is different. A single ACOS target for a whole account is a shortcut that costs money. Each product gets a target from its own margin and goals.
- You should see what we see. Our reports show profit by product, and our invoice comes from the same numbers.
Who we work with
We work best with brand owners and private-label sellers who:
- sell on Amazon under their own brand,
- know (or are willing to work out) their product costs,
- want a partner who’s judged on the same number they are.
If that sounds like you, start with a free profit audit.