Blog:profit, not ACOS.
Notes on running Amazon ads for profit: the numbers, the incentives and the trade-offs.
- Why ACOS is the wrong target for your Amazon ads ACOS measures ad efficiency, not profit. Here's how chasing a low ACOS can cost you money, and what to target instead.
- The problem with agencies that charge a percentage of ad spend Percentage-of-spend fees pay an Amazon agency more when you spend more. Here's why that's a conflict of interest, and what a better model looks like.
- How Amazon PPC affects organic sales, and why we get paid on both Ads can build the sales history that supports organic rank. Here's why judging PPC on ad sales alone misses part of the return.