What’s included
- Sponsored Products: campaign structure, keyword and product targeting, bid management and negative keywords.
- Sponsored Brands: headline, video and store spotlight campaigns to win brand searches and category terms.
- Sponsored Display: retargeting and product targeting where it pays its way.
- Search term mining: regular reviews to move winning search terms into their own campaigns and cut the ones that waste money.
- Budget management: spend moved to the products and campaigns with the best return, including across seasonal peaks.
- Monthly profit report: profit by product, ad spend, ad sales and organic sales, with a plain summary of what changed and what’s next.
How it’s different
Most PPC management works to one ACOS target for the whole account. We set a target for each product from its own margin and its job (launch, grow or harvest). A product with a 50% margin can support far higher bids than one with 20%, and it should get them.
We also watch what happens to your organic sales when ad spend changes. If cutting spend on a product costs you organic sales, that shows up in our numbers, and it affects what we’re paid. See our approach for the detail.
Marketplaces
We manage campaigns in any Amazon marketplace where you sell. Tell us which ones when you get in touch.