What we look at
- Unit economics per ASIN: price, product cost, referral and FBA fees, and your profit per unit before ads.
- Break-even ACOS per product: the most you can pay in ads for a sale before it loses money.
- Campaign profit: which campaigns, keywords and targets make a profit after ad spend, and which don’t.
- Wasted spend: search terms and targets with spend but no sales, or sales below break-even.
- Paid and organic mix: how much of each product’s sales come from ads, and how that has moved over time.
What you get
A short written report and a call to walk through it. It tells you:
- Your true ad profit over the last period we can measure.
- The products where you’re under-spending, and could make more by investing.
- The products and campaigns where you’re losing money.
- What we’d do first, and a proposed profit baseline if you’d like to work with us.
What we need
Read access to your Amazon Ads account and Seller Central reports, plus your product costs. We’ll send a simple template for the costs.